Shopkins is a toy manufactured by Moose Toys. Based on grocery store items, each plastic figurine has a face and unique name. The collectible toys (which are designated as common, rare, and ultra rare) have also spawned a line of books and trading cards, as well as a YouTube channel. Moose Toys had success with their line of Trash Pack collectible figurines which were geared towards boys, but overall lacked a market for girls. Shopkins was produced initially as a similar product for girls—however, it appeals to both genders. Shopkins figurines are roughly 1 inch in height and 1 inch in width, roughly the size of a United States silver dollar. Each figurine has a face and its own name. They are distributed in bright colored packaging with bubble letters. Shopkins are based on grocery items such as a candy bar named Cheeky Chocolate, a sweet apple named Apple Blossom, and a chocolate chip cookie named Kooky Cookie.